New campaign kicks off with the premiere of brand-new micro-film, Memories Empower, limited-edition giftbox and “7-Day Memory Challenge” to invite Kingston users to relive their most precious memories
Kingston Technology, a global top producer of memory products and technology solutions, announced its “Kingston Is With You” campaign.
The new Kingston campaign brings with it a new brand positioning message that aims to highlight the invincible impact of memories in the lives of consumers as “memories not only exist in the past, but can also be the driving force that motivates one to move forward in life,” according to the company.
Through the new campaign, Kingston also aims “to accelerate the vision of preserving memories with its memory and storage products.”
A series of “Kingston Is With You” themed online and offline activities begin today, kicking off with the premiere of the micro-film, Memories Empower, which unveils a self-recovery journey through memories.
In addition, Kingston specially designed a limited-edition gift box that connects memories with the five senses. The gift box comes with “7-Day Memory Challenge” cards, assigning 7 mini-tasks to recipients, helping them relive their most precious moments and provide a chance to win heartwarming gifts.
Retail channels will also run promotional activities for customers to preserve their meaningful moments and experience the strength in memory with Kingston’s products.
Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region, Kingston, said, “Kingston has always been a leader in enabling people to preserve their memories through our most reliable and high-performing memory and storage solutions products for business, creative and daily settings. We staunchly believe in the power of memories and its unlimited impact. During these times, we want to bring inspiration and strength to people with a promise that ‘Kingston Is With You.’ We strive to stand alongside all our customers, to celebrate cherished moments and be there with them during tough times.”
Brand New Micro-film Brings Memories From the Past to Future
Kingston believes that video is one of the best ways to tell a story.
The previously released A Memory to Remember Trilogy micro-film series, which has touched the hearts of millions, centered around the significance of past memories.
For the “Kingston Is With You” campaign, Kingston has brought back celebrated advertising director Lo Ging-zim to direct its latest micro-film. Mr. Lo also directed Kingston’s three previous micro-films.
While the A Memory to Remember Trilogy micro-film series focused on the memorable past, Memories Empower expands time and space to the present and future.
The story depicts the encounters of a young girl encounters after an abrupt change in life. It explores the theme that memories not only connect people to their past, but memories also provide them with the courage to continue moving forward.
Kingston invites viewers to embark on this journey of self-recovery through this micro-film.
Experience the Power of Memories with Kingston’s Limited-edition Giftbox
Extending its credo of Memories Empower further, Kingston has specially designed a limited-edition memory gift box that stimulates the five senses: sight, touch, taste, hearing and smell. Cards for each day of the 7 memory-related challenges, along with a Kingston x CSD face mask are included in the gift box, encouraging people to revisit small but treasured moments and rediscover the happiness of little things in life.
From May 14-18, Kingston will recruit its users to participate in the 7-Day Memory Challenge. Participants selected will be announced on Kingston’s Facebook Fan Page on May 20. Those who share their challenges online will have a chance to win an iPhone 12 and other exciting gifts. Please visit Kingston’s Facebook for more information.
Kingston’s exciting Summer Sale Promotion will start from May 13 to Jun 24. Customer will receive the Kingston x CSD limited-edition masks (3pcs) with any purchase of SSD 480G and above or HyperX RGB memory.
Kingston Is With You Campaign Site: http://kings.tn/PR_KingstonIsWithYou
Watch the Memories Empower micro-film here: https://youtu.be/JeHRCuy_Lo0