Filipino-owned startup GoDigital has released its OKTO solution to serve the needs of SMEs and Filipino consumers.
More than just a digital payment system, GoDigital’s OKTO is a secure and reliable platform that serves not just for easy cashless payments but also as a digital hub for loyalty and rewards programs that businesses can use to retain customers and further the reach of their brand or products by having the opportunity to access the huge online customers.
As an entire ecosystem, OKTO allows customers to easily pay, earn and redeem rewards, while SMEs benefit from a fully customizable, tailor-made solution that can easily fit their needs without stretching their resources.
Features of the digital solution include OKTO Pay, OKTO Loyalty, and OKTO POS, according to Roland Christian Chua Jr., GoDigital chief technology officer.
OKTO Pay is a digital wallet that enables cashless transactions to both the business and the consumer. It conveniently opens bills payment options, loading services, and e-pins purchasing to the users through the app.
One key differentiator of OKTO Pay as a digital payment system is that it accepts cashless transactions and other services with or without an internet connection, stressed Chua. In addition, it is available even with zero maintaining balance.
Through OKTO Loyalty, SMEs can create engaging rewards programs that drive customer loyalty. It’s a fast and easy way for SMEs to customize how their clients get rewarded, receive promotions and enjoy targeted benefits.
OKTO Loyalty doesn’t just stop with transactional rewarding–it gives the business the power to target whom they want to reward, when they want to reward, and how they want the users to go and get the reward.
One function that SMEs can fully utilize is the OKTO POS, which is an all-in-one, customizable and easy-to-use POS system designed for SMEs that helps simplify and streamline inventory management, sales, and cash flow.
OKTO POS allows SMEs take the next step into digitization by providing a simple POS platform complete with inventory management, cashless transactions and custom reports complete with a full-fledged back-end office giving the modern SME, whether retail or service, a complete platform that fits their budget.
GoDigital has opened its doors in Q3 of 2016 and has continuously employed young Filipino talents from all over Manila and Bulacan. As of January 2019, after opening a beta community to one of the biggest E-sports movers last July 2018, OKTO has transitioned 120,000 users using the OKTO Pay system that was grown organically from partnerships. It is expected to ramp up once the OKTO App becomes available to download on the last week of February 2019, and loyalty becomes available as an update on the first week of March.
With no signs of stopping and a new lineup of products commissioned by SMEs and corporations, and over 400,000 users pending to be converted from partners into the OKTO system with estimated completion by July; 2019 is truly the time for Philippine businesses to go-digital.
In the Philippines, MSMEs account for 99.6 percent of the total number of businesses in the country. They also employ 62.8 percent of the total workforce, but only account for 36.5% of GDP according to the DTI.