Created by NHN Japan, Line already has a total of 260 million users globally, with a huge following in Japan, Thailand, Taiwan, and Indonesia and elsewhere in the world like Spain and South America. Its use in the Philippines is growing exponentially, alongside use of other messaging app KakaoTalk and WeChat.
Smart and LINE will work together in giving special treats to Smart subscribers who use LINE, through on-ground events and special promotional activities.
Smart already launched its Special LINE data plans, which are affordable packages that ensure Smart subscribers will be able to continuously enjoy LINE services on their mobile, even without WiFi or full-service data plans.
“We recently launched the All-Day LINE offer for Smart Prepaid subscribers, to enable them to make chats and calls to more than 260 million LINE users here and around the world for just 10 pesos,” said Dexter Chan, Smart’s manager for Internet marketing.
“For a very affordable amount – the most affordable package in the market, they can already take advantage of LINE’s features, whether they like one-to-one chats, group messaging, multimedia sharing, voice calls and even video calls.”
Smart Prepaid subscribers can text LINE10 to 2200 to avail of the said package for up to 10mb of access to LINE, valid for 1 day. All-day LINE chat can also be enjoyed by Sun Cellular subscribers, by texting LINE10 to 247.
“With our partnership with Smart, we are giving our users more than our applications’ features and services. We have exclusive offers and services to Smart subscribers to make their LINE experience more extensive and engrossing,” added Kim.
Smart is the first telco in the country to launch an official LINE account (SMART) where users can receive special announcements on promos and send their feedback for free. During its launch, the SMART account gave away hundreds of LINE dolls to its followers.
The LINE application is available for free download for Android, iOS, Blackberry, Windows Phone and select Nokia Asha models. For more information about Smart and LINE’s offers promos and exclusive events, follow the conversation via the hashtag #SmartLINE or visit the website at www.smart.com.ph/ChatOffers . For more information about LINE, visit http://line.naver.jp/en/.